Project 3

The objective of project 3 is to create packaging for your item. My first thought was to put my bok choy in a box. Then I thought it would be too much for an item which is fairly inexpensive. My next thought was to make some type of bag. My goal is to create a bag that fits the bok choy solely with a zip lock closure. I also would like to make it have holes that would allow the consumer to wash the bok choy while it is in the bag. I will try to create a sleeve to put the bok choy on, which will become a sort of insert for the bag. Some of the materials I will use are chipboard, foam board, and plastic.

Project 2

Advertising was the objective of this project.  We were to take our object and advertise it to someone who normally does not buy this specific item.  Bok choy, which is a type of cabbage originally grown in China, would not be easily advertised in America.  It is a foreign vegetable to many and the objective was for me to point out the reason to buy bok choy opposed to ordinary Napa cabbage.  I played with a lot of ideas.  One of my first ideas was to make a model of the bok choy with cut outs shaped like leaves, but made out of different images of bok choy.  I then tried to show a path of longevity along with that image.  To show that eating bok choy may mean living a longer life.  After my pin up, I was giving great ideas to show a sort of hierarchy between the bok choy and other cabbages.  I also got ideas to show an older couple and child gardening bok choy.  I went with an idea to show the hierarchy but in the shape of a food pyramid.  I cut out images in the shape of each level of the pyramid.  I attempted to scan it in but it did not look so great and I was starting to lose the concept.  I then thought how does eating bok choy make me feel?  Happy!  I found an image of a young girl happily gardening.  I chose this as the background.  In Photoshop, I layered an image of some bok choy and showed to be in the basket the young girl was holding.  I then desaturated the background leaving the bok choy to shine.  I think the final image came out good.  If I could change some things I would change the type of font I choose and would have lowered the text.

Project 1

The objective with this project was to make a postcard that read "bok choy."  The first problem I encountered was the confinement of the 4 X 6 space.  Then I had to determine the best way to read "bok choy" without it being just a showcase of the object itself.  I found this image of the bok choy in its natural state.  I wanted to make sure I showed the lefty greens of the bok choy solely.  Then I thought the vegetable originated in China, so I put in the splashes of red and yellow to symbolize the Chinese flag.  I painted over the bok choy with yellow acrylic paint to add texture similar to the vegetable.  I think the approach was good, but there were other ways to incorporate China.  I also could have taken the image of someone eating, cooking, or planting bok choy opposed to my final image.

Wagonized

This week I had the pleasure of visiting France Belleville's blog at wagonized.typepad.com. The thing I liked the most about this blog was that with each sketch there was a description of why the image was significant and what medium was used to complete the drawing. A lot of the images chosen were everyday people, places, or things most of us can relate to. I especially liked how France blogged about him visiting other blogs and made an attempt to sketch an image which inspired him, from that particular blog. France's artwork is familiar and is presented clearly and neatly. It shows a variety of artist techniques. What makes the artwork stand out is that he takes such simple objects and shows them to have such detail. The image above caught my attention because it showed youthfulness, innocence, and some how it made me think of a time period in the past.