Advertising was the objective of this project. We were to take our object and advertise it to someone who normally does not buy this specific item. Bok choy, which is a type of cabbage originally grown in China, would not be easily advertised in America. It is a foreign vegetable to many and the objective was for me to point out the reason to buy bok choy opposed to ordinary Napa cabbage. I played with a lot of ideas. One of my first ideas was to make a model of the bok choy with cut outs shaped like leaves, but made out of different images of bok choy. I then tried to show a path of longevity along with that image. To show that eating bok choy may mean living a longer life. After my pin up, I was giving great ideas to show a sort of hierarchy between the bok choy and other cabbages. I also got ideas to show an older couple and child gardening bok choy. I went with an idea to show the hierarchy but in the shape of a food pyramid. I cut out images in the shape of each level of the pyramid. I attempted to scan it in but it did not look so great and I was starting to lose the concept. I then thought how does eating bok choy make me feel? Happy! I found an image of a young girl happily gardening. I chose this as the background. In Photoshop, I layered an image of some bok choy and showed to be in the basket the young girl was holding. I then desaturated the background leaving the bok choy to shine. I think the final image came out good. If I could change some things I would change the type of font I choose and would have lowered the text.
I like the idea of the cut outs that would make an interesting logo possibly. I also really like your adversting slogan, has a nice ring to it. However, I like the idea of the image in your adverstiment. I understand you were trying to showcase the boy choy and that was the reason in making the background black and white but I think the entire thing could have been in color to make the entire thing pop maybe muting out some color or getting an image with not as much viberancy. I also agree with you on the text placement. Maybe moving in upper corners.
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